RESUME

Job History

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Marketing and Communications Coordinator May 2023-Current

McDonald's - Indianapolis, Indiana

Lead the marketing and communication strategy for franchisee locations, focusing on driving digital guest engagement, internal team communication, and brand visibility. Executed brand-focused initiatives, including app engagement, OliviaAI Internal Communications, Food Drops, RadioOne Santa Drive, and QR code implementation. In 2024, helped establish a digital-first restaurant environment where one-third of all guest transactions occurred through digital channels. 

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Brand Ambassador August 2020-December 2021

SeyferthPR - Central Indiana

Developed and executed social media marketing strategies to drive consumer interest and build relationships with companies across multiple platforms in remote role for Michigan-based entity. Supported agency team in coordinating public relations campaigns, while liaising with creative/media departments. Engaged diverse consumer groups to enhance brand awareness and support product launches via event coordination and public relations. Managed promotional photography for product uploads.

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Marketing Intern January 2021-October 2021

Jay County Visitors & Tourism Bureau - Portland, Indiana

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Supported marketing director in daily tasks, including creating and promoting flyers, posters, banners, and emblems. Coordinated community events by engaging with local vendors, developing event itineraries, and designing and distributing promotional materials through social media and physical channels. Established and managed Jay County Facebook presence, including administrative activities oversight and content planning. Executed email campaigns targeting area vendors to enhance cohesion among businesses and promote community events, schedules, and marketing updates. ​​

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