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Projects & Content
Marketing
Connecting People, Products and Ideas
Summarizes key lessons from my Harvard Digital Marketing Course. It covers Target Audiences, the Marketing Funnel, and Optimizing and Maximizing ROI.
Summary of 2024 OliviaAI with McDonalds. Covers Communications, Artificial Intelligence, and Brand Advocacy
Article about the 2024-2025 Pacers Marketing Team. Covers Earned Media, Cultural Impact, and Real Time Marketing
Summary of the 2021 Shop Hop Event Hosted by Jay County Tourism. Covers Brand Building, Graphic Design, and Campaign Execution.
Artificial Intelligence
Research report on a case study of a predictive model calculating customer "churn". Covers Model Development, Data Preprocessing, and Critical Reflection
Data Analytics
Preparing Data, Creating Information, Identifying Insights
Sentimental Analysis through social platforms. Covers Marketing Data, Data Analytics, and Data Visualization. Excel file & Presentation included.
Freelance
McDonald's | DJ Empty Beats Collab
Created a GPT (General Pre-Trained Transformer) for individuals exploring opportunities to improve their health and wellness.
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